Bowler announces Rizzo Miranda as a new partner

A hybrid of agency and consultancy, bowler brings an integrated vision of the marketing and communication disciplines to clients such as Dasa, Oracle, Pomarola, Nestlé, Cargill, and Scania

After doubling in size in the last two years, bowler announces the arrival of its new partner, Rizzo Miranda, who takes the chair alongside founding partners Maria Claudia Bacci and Eduardo Severi, both with a history as officers of large companies, including banks, manufacturers, and agencies.

Specialist in innovation, digital strategy, and reputation crises, Rizzo was partner-director of Digital & Innovation at FSB Comunicação, where she led successful cases for clients such as Nestlé, Roche, Qsaúde, Rede Globo, Oi, Unimed-Rio, Microsoft, Ipiranga, Ministry of Health, and Ministry of Sport. Many of these works have generated essential awards, such as the Lion in Cannes (Government of Rio de Janeiro) and the Saber Awards Latin America (Brazilian Petroleum Institute).

“Something that attracts me about bowler is the agency’s integrated end-to-end mindset, as well as the boldness and innovation of the entire team. Our solutions include guiding brands, in a consultative, strategic, and practical way, so that they can better relate to their audiences, which can also include projects aimed at the cultural or structural transformation of the business”, she said.