Aberje defines its theme for 2021
With 700 affiliated organizations, the association keeps approaching ESG topics
Aberje dedicated the year 2020 to Non-Violent Communication, an approach that aims to improve the way people relate to each other, promoting effective dialogue. In 2021, Aberje will focus on promoting the new Theme of the Year: Communication and Ethical Capital.
The choice of theme was based on the ESG (Environmental, Social, and Governance) agenda, gaining momentum in financial markets across the globe. This will increasingly guide companies’ actions.
According to Aberje’s CEO and professor at ECA-USP, Paulo Nassar, this agenda was seen as external to shareholders’ interests until recently. It is increasingly guiding the engagement of large institutional investors. “The promise of new sources of financing for the Brazilian economy, channeled by the ESG agenda – an agenda that in several points converges with the ideals defended by Aberje – opens the perspective of a new basis for the multiplication of business and organizational narratives.
COMENTÁRIOS:
Destaques
- Sports as an instrument of Change
- Aberje Launches Newsletter with Economic Panorama
- Charting a Path to Responsible Communication: WPRF 2023 Wraps Up in Chennai, India
- Global Alliance AGM elects new Board 2023
- Aberje discloses its positions on the Fake News Bill (PL 2630/2020)
ARTIGOS E COLUNAS
Carlos Parente Pecar em segredo: reflexões sobre crises e redes sociaisMalu Weber Tempero brasileiro em churrasco alemãoLeila Gasparindo Radar Employer Branding: a marca empregadora sob a ótica da comunicação integradaCarina Almeida Paris 2024: Um novo pódio para a diversidadeElizeo Karkoski A comunicação interna para uma cultura alinhada à estratégia organizacional